​Britton Marketing & Design Group Helps Launch New Regional Partnership Website

Originally published on neinidiana.com

Northeast Indiana Regional Partnership Launches New Website for Business and Talent Attraction

Fort Wayne, Indiana (October 5, 2016)—The Northeast Indiana Regional Partnership announced today the launch of a new website developed to attract business and talent to the 11-county region.

The website puts regional economic data at the forefront with infographics, maps, charts, and metrics to fulfill the organization’s mission to build, market, and sell Northeast Indiana to increase business investment. That data can then be customized and exported with the report builder feature, a personalized reporting tool that allows users to save, share, and print information about the region. 

“In the time that we have worked with the Partnership, we have found them to be smart, persistent, and ambitious.”

Users can learn about the strong economy and creative quality-of-life assets in Northeast Indiana’s 11 counties with an interactive map. People can also discover how affordable the region is by comparing the cost of living between Northeast Indiana communities and other communities in the country. Site selection consultants and corporate real estate professionals can easily find available buildings and certified shovel-ready sites.

“Our goal was to build a website that showcases the pride we have in our region and the vibrant progress we are making,” said Courtney Tritch, vice president of marketing at the Northeast Indiana Regional Partnership. “We wanted to tell a unified story about all of the great initiatives that are shaping Northeast Indiana’s future and enabling us to attract the businesses and talent that will make us a top global competitor.”

For talent-attraction efforts, the website includes a brand new quality-of-life section illustrating what it’s like to live in Northeast Indiana. From arts and culture to dining and nightlife, users can watch videos, read vignettes, and view imagery that show why living in Northeast Indiana is warm and welcoming.

Britton Marketing & Design Group, located in Fort Wayne, developed the content strategy and provided design direction with the use of narrative imagery and engaging, vibrant colors.

“Most of our clients sell lifestyle consumer goods. Because of this, we build brands in many ways, but emotive content is always central to our work. So when the Northeast Indiana Regional Partnership approached us, we were reluctant. Most economic-development efforts tend to be a bit more academic than the work we do. But the Partnership said they wanted emotion. They wanted to step outside the norm. In the time that we have worked with the Partnership, we have found them to be smart, persistent, and ambitious. We should all be proud to have a team like this working on our behalf. This website is another step forward to a better Northeast Indiana,” said Jeff Britton, president and co-owner of Britton Marketing & Design Group.

Regional businesses, educators, nonprofits, and other organizations can also utilize the Our Story Project marketing materials or find recruitment resources to attract top talent on our way to becoming a region of 1 million people.

The website caters to each user with responsive design for any device, including desktop, laptop, tablet and mobile. It also has accessibility features with a high-contrast mode and text-sizing options to make the website easier to read for users with disabilities.

Reusser Design, located in Roanoke, designed the user experience (UX) and developed the website with a focus on interactivity and responsive design.

"Everyone on the Reusser Design team is proud to be a small part in moving the region forward by developing the new Northeast Indiana Regional Partnership website. The content on the website is not only more accessible from any device but also more engaging with charts, infographics, and great photography. We hope now that visitors from inside and outside of the region can better visualize the opportunity that is available to them here in Northeast Indiana,” said Nate Reusser, president of Reusser Design.

To learn more about the Northeast Indiana Regional Partnership, visit the new website at neindiana.com.

About the Northeast Indiana Regional Partnership

The Northeast Indiana Regional Partnership was formed in 2006 to build a globally competitive economy in Northeast Indiana. It is a public-private partnership with the mission to build, market and sell Northeast Indiana to increase business investment. In 2010, the Partnership launched Vision 2020 to bring the region together around five key areas for economic growth: 21st Century Talent, Competitive Business Climate, Entrepreneurship, Infrastructure, and Quality of Life. The Partnership supports 11 member counties: Adams, Allen, DeKalb, Huntington, Kosciusko, LaGrange, Noble, Steuben, Wabash, Wells, and Whitley counties. For more information, visit neindiana.com.

Media Contact
Courtney Tritch
Vice President of Marketing
Northeast Indiana Regional Partnership