Haggar Featured


We have been honored to work with many iconic brands over the years, and Haggar, the legendary menswear company based in Dallas, is the latest to partner with BMDG.

In spring 2017, for the first time in its illustrious 90-year history, Haggar produced a lifestyle catalog for wide circulation. Thanks to BMDG’s past work for other lifestyle brands such as Peter Millar and Vera Bradley, Haggar chose us to lead this new phase of its marketing efforts. In addition to this beautifully photographed 32-page lifestyle catalog—which was shot on location in Los Angeles—Haggar also commissioned BMDG to create video content for the launch of its new website later in the season. What our creative video team came up with puts Haggar’s dynamic and innovative history into captivating motion.

Haggar Scroll1
Haggar Scroll2
Haggar Scroll3
Haggar Scroll4
Haggar Scroll5
Haggar Scroll6
Haggar Scroll7
Haggar Scroll8
Haggar Scroll9
Haggar Scroll10
Haggar Scroll11